Everyone will be running sales on Black Friday. You’ve got to stand out to make the big sales.
Don’t use this as an opportunity to give out junk. Dollar store socks are not likely to entice customers to buy your products. Click here for why free gifts don’t always drive sales (and 10 gift ideas for beauty mavens that do!).
So, let’s start the brainstorming for your next great Black Friday deal with 20 gift ideas that your customers will LOVE.
Please note, this post contains affiliate links which means I earn a small commission for items purchased through this post. Don’t worry – I’ve looked for the best deals for you and clicking a link won’t cost you any more!
1. YOUR SKINCARE MUST-HAVES.
Share your daytime or nighttime skincare routine and offer a discount on a bundle of those products. Include a card in every order with how to use the products and in what order.
2. EYE COLOR TRIO.
Create your own eye color palettes with three colors that form a cohesive look. Offer three different trios as part of the sale, and include a free blending brush with every order.
3. A COLOR FOR EVERY SEASON.
Select a best selling lip color for spring, summer, fall, and winter. Bundle them together for one discounted price.
4. MOM MUST-HAVES.
Select your favorite products for an easy everyday look for busy moms. Include concealer, tinted moisturizer, mascara, and a tinted lip gloss. Show a photo of you wearing the products, and bundle with a wine mini or glass (buy this 10 pack and put one in each order for less than $3 each!).
5. PAMPER YOURSELF/FRIEND/WIFE.
Bundle everything they need for a home spa day – face mask, lip conditioner, and perfume or lash extend. Include a lovely velvet scrunchie or a nice candle (you can DIY for less than $2 each)!
6. NYE GLAM KIT.
Pull together a perfect NYE look – and show them how to recreate it. Offer a bold lip color, glitter gloss, and dark shimmery eye color. Wrap it up in a fun evening clutch.
7. SUMMER GLOW.
Bring that summary glow straight into winter with self tanner, tanning application mitt, and pearlizer.
8. DAY AND NIGHT.
Pick a lip color for day and one for night, or an eye color for day and one for night.
9. FAVORITE FIVE.
Bundle your five favorite products. Include a card with why you picked each product and how you use it. Offer it gift wrapped for a friend.
10. SMOKEY EYE KIT.
Package a deep color, transition shade, eye liner, and mascara with 1-2 brushes to perfect the look. Share a video of how you use those colors. Include a card with a shortlink to the video in the package (use bit.ly and ensure the video is public!).
11. HAIR ESSENTIALS.
Bundle shampoo, conditioner, and serum with a great wet/dry brush (this 3 pack is an amazing deal) and a few break-free hair ties.
12. LASH PERFECT.
Include mascara, makeup remover, and eyelash curler for wow-worthy lashes. Offer an optional lash serum add-on.
13. TRAVEL KIT.
Let your customers choose two eye shadows, concealer, mascara, and a trial bottle of the foundation of their choice, then wrap in a clear case that’s made for travel. It’s a full makeup kit in a case!
14. FLAWLESS FACE.
Offer everything they need for a perfect complexion – silk, concealer, foundation or tinted moisturizer, and translucent powder.
15. COLOR TONE KIT.
Bundle two coordinating eye colors and one lip color in a cute case or clutch. Offer three different “kit” options with catchy names like Peachy Keen, Ripe Berry, or Sultry Standout. Promote with a photo of you showing off each look. Offer an add-on gloss and remover.
16. BEST SELLER BUNDLE.
Select 3-4 of your best-selling products with extra samples of other products (add 3-4 samples in each bundle).
17. LIP COLOR ESSENTIALS.
Bundle a neutral, red, and berry lip color shade in one kit. Offer a cool-toned option and a warm-toned option.
18. PERFECT PINKS.
Select three shades of pink (one soft, one deep, and a bold color or tinted gloss) and package with a rose gold wine tumbler.
19. BRIGHT HEALTHY EYES.
Offer dark circle treatment, eye cream, and concealer for an everyday eye look. Include a card with how and when to use the products for bright, healthy eyes.
20. MIX IT KIT.
Include two eye colors that can be mixed together to form a third color. Include a blank palette for mixing and/or a brush to apply the color. It’s three products for the price of two – without breaking the discount rules! Offer two or three options.
Pick four or five deals – two on Black Friday, one over the weekend, and two on Cyber Monday. Too many deals or options can overwhelm a customer. You want to strike the perfect balance of offering something for each of your customers while not making it too hard to choose!