Amazon Prime Day is almost here and y’all, it’s one of my favorite shopping days of the year. Every year, the deals get better. We love stocking up on Christmas gifts and items on our home wishlist – but it’s also a great opportunity for small business owners to build their business, even if they don’t sell on Amazon.
We’re running down 3 strategies to help you make the most of Amazon Prime Day.
Run your own Prime Day sale
Build up your personal inventory and offer discounts plus free Priority Mail (1-2 business day) shipping on orders over a certain dollar amount ($25, $40, $50). You’ll pay a few extra dollars in shipping, however your customers will love the quick shipping on their orders.
By matching the service levels and savings of Prime Day, you can drive more revenue and build your customer base. Just be sure you don’t run constant discounts – two days is more than enough to drive sales without jeopardizing your long-term business (Read about the risks of regular discounts).
Purchase promo and giveaway items
Everyone loves a good gift with purchase to incent them to buy throughout the year, and giveaways are great opportunities to grow your prospective customer base. Search out items that are complimentary to what you sell or that have a lot of utility to a wide audience (like an Amazon Dot – affordable and everyone can use it!).
Read our advice on free gifts that actually drive sales, and check out our curated list of our favorite finds throughout Amazon Prime Day.
Stock up on business supplies
Amazon Prime Day has so many good deals set up for small businesses. I have my eye on one of their HUGE discounts on certified refurbished Ring devices to protect packages on my front porch and a new printer for my office. Whether they’re big purchases like these
I’ll also be looking for small office accessories, like a new multi-plug to hide behind my desk, pens and colored markers, and a few new idea journals.