We all know the Nordstrom Anniversary Sale is a HUGE opportunity to drive some massive affiliate revenues for your blog. The selection features great brands, on-trend items, and huge discounts. It’s a win for you and your readers!
But once the sale is over, how do you keep the revenue flowing in from all your hard work?
It’s all about the framing – leveraging targeted content with creative titles to drive repeat page views, then promoting those posts across search engines like Google and Pinterest.
For more on how to get the most bang for your Pinterest buck, check out our Essential Pinterest Strategies Every Blogger Needs to Master.
The one thing you’ll note – we don’t suggest posts like “Top Nordstrom Sale Finds for Her”. This content usually doesn’t convert more than once, and can seem to “salesy”. We want to convert during the sale and create posts that will continue to generate sales for years (yes, years) to come.
So let’s run down 5 post ideas that will help you transform your Nordstrom sale coverage and ensure your content keeps driving readers to your blog.
Purchase our Nordstrom Anniversary Sale graphics kit for editable Canva templates to create high-quality Pinterest pins that convert!
Building a Capsule Wardrobe (without spending a fortune)
Cover five timeless pieces that will live on long after the trends have changed. Make a case for why these are the best investments.
Alternate pin titles: # investment pieces for your capsule wardrobe; the # pieces you need to have in your closer; the # pieces worth the investment
Budget-Friendly Basics
List out the basics that you can use to create versatile outfits. Feature different shots styling each item in different ways.
Alternate pin titles: 3 tops, 15 outfits; The white tee you’ll wear with everything; The ultimate quality basic tees; How to mix and match with [pick one item]
Designer dupes you need to own
Pick a few high end runway looks and find affordable sale pieces with the same design elements. Create pins that highlight the cost of the original and the price of your alternative.
Alternate pin titles: Replicate the [brand] runway look for less; Runway looks for less; Alternatives to expensive runway looks
5 must have boots under $100
Pick 5 pairs from the sale that are under $100. Show how you would style each one – even if you only purchase one pair (call it out in your post as your “top pick”).
Alternate pin titles: How to style [boot description]; The best boots for [pick an event/activity you’d wear these to]; Wearing boots with [other clothing item]
Cashmere Staples Worth the Splurge
Pick one or two cashmere pieces like this wrap and show 3-4 ways to style them. Share how to care for cashmere and why it’s worth the splurge.
Alternate pin titles: How to care for cashmere; A cashmere [item] styled 4 ways; The perfect gift for her; Cashmere that’s worth the splurge
Want 20 more ideas, along with alternate pin titles? Purchase our downloadable “20 Posts to Maximize Your Nordstrom Sale Content” on major sale this week!
Looking for more sale coverage strategy ideas? Read Three Foolproof Strategies for Maximizing Sale Conversions.